If you’re lucky your company has effectively communicated company-wide initiatives and challenges. It’s also typical to propose questions like “I want to know what’s in the data ” or “I want to know what the data means.” Sure but what is meaningful? Why was the data collected what’s interesting about it and what stories can it tell? Try not to do this! While the gigabytes of information might be enormous excellent data analysis never starts with the dataset - it starts with questions. When beginning a comprehensive Location Intelligence plan it’s common to focus on all the collected data. Location Intelligence really starts with a question: What opportunity or challenge is my organization trying to solve? Be sure to document any emendations in a single place that all team members have access to.Ī Really Good Guide on Location Intelligence Implementation Access on Google Sheets C) The Initial Business Question This may mean overtime original goals and objectives are modified. Try to revisit your goals and objectives once a week to ensure the team is moving in the right direction. Objectives can be comprised of quantitative or qualitative criteria such as the amount of increased market spending for a specific customer segment or the efforts and activities performed to improve customer satisfaction. The objectives will function as indicators that measure the progress toward the overall LI goal(s). The SMART framework guarantees that your goals are: We recommend using the often employed SMART framework to determine goals. Now is a good time to document the goals and objectives for this project. B) Set Goals & ObjectivesĪ goal is a broad outcome that encompasses the desired business result or achievement while an objective is a measurable action taken towards reaching that goal. The project manager will be responsible for documenting strategy providing regular communication to external stakeholders and ensuring the entire team is on target to reach the outlined LI goals and objectives. Next assign a project manager or point-person. However LI does not require any specific GIS expertise. If your company already has a GIS department you may want to consult it. It should be cross-functional and include strategists data and business analysts a marketing representative or customer relations manager (to deliver results externally if necessary) and be overseen by an executive-level employee. This cohort is responsible for implementation and execution of LI across the company.

A) Aces in Their Placesįirst assemble a LI team within your organization.

Start with a clear understanding of goals objectives roles responsibilities executive expectations and the channels of communication available.

Just like pressing '0' in an European elevator to go to the ground floor your business strategy is the ground floor of the Location Intelligence methodology.īuilding a strategy before actually handling data will assist in a focused and effective implementation of LI for your overall outcomes.

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